Battles. Journeys. Epic voyages. The list of melodramatic terms for the concept of launching a new business is lengthy and almost always borders on cliché. Language more likely to be found in your favorite fantasy paperback can also wind up in discussions about entrepreneurs and startup ventures. But once in while extenuating circumstances (ie: today’s rough economic climate) can actually prove this type of heavy-handed vocabulary to be true. And with so many hazards on the horizon threatening the video production industry—A.I. dependence, media consolidation, attention-spans plummeting—it’s no surprise if these latest developments convince a few of us to grab the nearest broad sword before heading out to the office.
But despite the challenges ahead, it doesn’t ALL have to be a hopeless face-off with Leviathan. There’s plenty of encouraging aspects that come with the job as well and one of the main goals of this blog is to explore all of the innovative and enterprising moves we plan to make as an agency to create groundbreaking content and build a loyal client base.
Battles. Journeys. Epic voyages. The list of melodramatic terms for the concept of launching a new business is lengthy and almost always borders on cliché. Language more likely to be found in your favorite fantasy paperback can also wind up in discussions about entrepreneurs and startup ventures. But once in while extenuating circumstances (ie: today’s rough economic climate) can actually prove this type of heavy-handed vocabulary to be true. And with so many hazards on the horizon threatening the video production industry—A.I. dependence, media consolidation, attention-spans plummeting—it’s no surprise if these latest developments convince a few of us to grab the nearest broad sword before heading out to the office.
But despite the challenges ahead, it doesn’t ALL have to be a hopeless face-off with Leviathan. There’s plenty of encouraging aspects that come with the job as well and one of the main goals of this blog is to explore all of the innovative and enterprising moves we plan to make as an agency to create groundbreaking content and build a loyal client base.
